'urvarā' is a sanskrit word which means fertile.
reviving our soil's fertility through the practice of natural farming is the vision and mission of urvara naturals.
panch bhutas - a depiction of the five elements
In our Indian culture, the entire creation is seen as a play of the five fundamental elements (bhutas). The logo of urvarā naturals represents the harmony of the elements which leads to the sprouting of every life on our planet. The highlighted part in the logo is the letter 'U' written in Gujarati.
earth
represented by the soil and the mounds on a farm land
water
represented by the shape of moving waves formed in a waterbody
air
represented by the hollow circles which become subtler with the flow
space
represented by the empty space in which the other elements thrive
fire
represented by sun – which is the source of light and heat for earth